Top 5 TikTok Food Influencers in Malaysia to Follow in 2025
Why TikTok Food Influencers Matter in Malaysia
Malaysia is a food haven, and our love for food goes beyond just eating—it’s a culture, a way of life, and now, like everything thats important to us Malaysians, a trend on TikTok. With millions of Malaysians scrolling through TikTok daily, food influencers have become the go-to guides for discovering hidden food spots, trying out viral food, and exploring new flavors.
If you’re a food brand, restaurant, or cafe owner, existing or just setting up, partnering with these influencers can be your secret weapon to reaching the Malaysian population. Today, we’re highlighting five TikTok food influencers in Malaysia who are upcoming, yet making waves with their creative, relatable, and drool-worthy content.
1. Mister Yummee (@misteryummee)
Followers: 300K+
Niche: Street food and hidden gems
Why You Should Follow:
Mister Yummee has a knack for uncovering Malaysia’s best-kept culinary secrets. From hawker stalls in Penang to small eateries in KL, his videos give viewers a front-row seat to mouthwatering food adventures. His storytelling is engaging, and his vibrant personality shines through, making his content both entertaining and informative.
Perfect for: Restaurants and food brands that want to showcase their offerings in a casual, authentic way.
Recent viral video:
A review of a hidden nasi kandar spot that garnered over 1M views, inspiring viewers to try it themselves.
2. Call Me Syaforfiq (@callmesyaforfiq)
Followers: 250K+
Niche: Food reviews and mukbang
Why You Should Follow:
If you enjoy mukbangs and detailed food reviews, Syaforfiq is your guy. He dives into each dish with enthusiasm, describing flavors, textures, and even the tiniest details. His followers trust his recommendations, and his fun, approachable style keeps them coming back for more.
Perfect for: Food brands looking to feature products in engaging mukbang-style videos or honest reviews.
Recent viral video:
A review of a viral bubble tea flavor that gained 500K views, leading to long queues at the featured shop.
3. Nur Nisa Omar (@nurnisaomar)
Followers: 180K+
Niche: Home cooking and recipes
Why You Should Follow:
Nur Nisa Omar is the queen of home cooking on TikTok. Her step-by-step recipes are easy to follow, making them perfect for viewers who want to recreate delicious meals at home. Her content focuses on traditional Malaysian dishes, giving her followers a taste of nostalgia with every video.
Perfect for: Brands selling cooking ingredients, kitchenware, or traditional food products.
Recent viral video:
A viral video about the Thai BBQ outlet that garnered over 2000+ organic comments and over 160k views in just a few days.
4. Irwan Shah Tasara (@irwanshahtasara)
Followers: 200K+
Niche: Food exploration and unique dining experiences
Why You Should Follow:
Irwan Shah Tasara takes his audience on a culinary journey, exploring not just the food but the stories behind them. From dining at high-end restaurants to trying quirky, off-the-beaten-path spots, his content is all about unique food experiences
Perfect for: Upscale restaurants, fusion cuisine brands, or businesses looking to highlight their ambiance and concept.
Recent viral video:
A review of a fine dining restaurant’s fusion menu that attracted 800K views, sparking conversations about the restaurant’s innovative approach.
5. Alif Namakume (@alif.namakume)
Followers: 150K+
Niche: Food challenges and street food
Why You Should Follow:
Alif Namakume adds a fun twist to food content by taking on challenges like eating the spiciest dishes or finishing mega-sized meals. His humorous reactions and lively commentary make his videos go viral, encouraging viewers to try these challenges themselves.
Perfect for: Street food vendors or brands with bold, adventurous products to promote.
Recent viral video:
A spicy ramen challenge that racked up 600K views, driving foot traffic to the featured restaurant.
Conclusion: Why These TikTok Food Influencers Matter
From mukbangs and street food adventures to viral challenges and home cooking, these TikTok food influencers have captured the hearts (and appetites) of Malaysians. Their ability to connect with their audiences through relatable, entertaining content makes them invaluable partners for brands looking to make an impact in the food industry.
Partnering with influencers like these can elevate your brand’s visibility, build trust with potential customers, and ultimately drive sales. Ready to explore the possibilities?